All posts by Joe Guggia AIFD

About Joe Guggia AIFD

Passionate about floral and décor with my site goal being to share flower arranging tips and information I've learned during my career. Being in the industry for over 45 years, I've been a plant grower and manager, ran my own retail shop for 32 years, appointed to the design team of CSFA (California State Floral Association) for two years, have been a member of the American Institute of Floral Designers for 20 years. I'm currently on the board for the AIFD Social Media team sharing floral art information on various social media platforms. My motto is "educate, motivate, and create" which I hope to instill and share with you for many years. Be well my friend, and go create!

Roses: Out Of The Vase

willow-and-roses

We sure get “stuck” designing in vases for our clients.  Seems they expect, no DEMAND, these beauties come in mucky water vessels.   Time to mix it up my friends!  An inexpensive container lends itself to creating so much more.  A cluster of willow, some moss, mix up the foliage….good to go!

Without much mechanical fuss, the willow gives the design a grand look for the dollars spent.  Remember to always cut the thick  bottom of the willow into a thinner version;  then it will stay well secured in delivery or just to keep its place in the design, no matter where it goes.

One element to professional floral design is layering your greens.  This gives your arrangement much more interest and depth.

A bit of dangling Spanish moss softens the willow…..almost how the moss naturally grows on oak trees.  Emulating nature is a keen way to embellish our designs.

Always try new things;  we never know till we put ourselves out there!

 

Give Some Friggn’ Service

Fresh Design, birds, angled cut in half bambbo (2)Creating the most awesome floral designs is commendable, loved, admired.  But just as valuable is the service attached to those creations;  service and quality of design are neck and neck in the “must do” florist category.

When your tired and harried, stop, think and listen.  It’s these moments that define us as business owners, times when we rise to the customer’s needs and wants.  Don’t dismiss them as “cranky and complaining”.  Turn them into lasting revenue that will give you the life you deserve and love.

It’s all in how we handle these creatures of our everyday floral world……

BAMBOO RISING

Permanent Goblet 1 It’s the little additions we come up with in our designs that make a difference.  Financially and artfully.  These don’t have to be earth shattering.  Just enough to give visual dimension.   A little more time can give a whole lotta soul.

En suites in most houses probably aren’t embellished with permanent designs.  Or if they are, might be a good idea to throw it out.  Change up asked for, I oblige.  Continue reading BAMBOO RISING

Vintage Embellishing

DSC_0119

Sharing is my way of living longer, giving back to a career that’s been creatively awesome while making money as a cool by product.  Designing floral art is tremendous, but making money from it is even better.  Take this vintage spring for example.  An opportunity to add my touches while giving the client an outdoor visual in her patio….and a few bucks for me. Continue reading Vintage Embellishing

Mike Hines: UPROOTED

Mike Hines image with book

Let’s face it, we’d all love to write a book about our designs,  something that transcends time and our lives, a legacy to all that we’ve accomplished.  Some designers reach that goal like my friend Mike Hines.  This guy has it goin’ on, awesome creating while revealing his personal style as well.   Sexy does sell, so why not use it to our advantage? Continue reading Mike Hines: UPROOTED

Veggie Decor

Veggie Shower 1

With all the “food to table” farms around the country, vegetables are such an awesome product to design with.  I happen to live around fields and fields of all types of vegetables, so coming up with a source for a project was a no brainer.    You can easily get what you need from your local Farmer’s Market or grocery store, but having super fresh product was important for this event. Continue reading Veggie Decor

Profitable Orchid Corsage

orchid corsage with succulentsDesigning corsages can be a pain in the butt.  They take time, intricate (especially difficult with stubbing Italian fingers) so I like the construction to be easy peasy, with cost efficient techniques to make some quality $.  If you want to create corsages and make a hefty profit, read away.  Or give that profit to your wholesalers….it’s your choice. Continue reading Profitable Orchid Corsage

Melaleuca Bark For Incredible Creating

With my motto “Nature provides, we accept!” my harvesting continues with one of my faves, bark from the ever-generous melaleuca tree.   With different varieties around the planet,  I’m fortunate that many grow right in my area of California.

This tree has incredible benefits for our physical health  (the Melaleuca line of products has amazing healing powers) but my love is using this wonder different ways in my designs. Continue reading Melaleuca Bark For Incredible Creating

Fluff It For a Fun and Profitable Ride

Vanessa Staging 3

I’m always looking for ways to increase my visibility and skills.  There are so many opportunities to advance ourselves……we just have to seize that moment when it calls!

Home staging and “fluffing” has been one area I’ve worked hard at over the years:  giving my client’s spaces new vision with the added bonus of functionality.   One day someone asked if I could do some work for them, then the journey began.  Again, did I know exactly how to do all this?  Crap, no!  Just went for it and kept proving myself over and over again. Continue reading Fluff It For a Fun and Profitable Ride