All posts by Joe Guggia AIFD

About Joe Guggia AIFD

Passionate about floral and décor with my site goal being to share flower arranging tips and information I've learned during my career. Being in the industry for over 45 years, I've been a plant grower and manager, ran my own retail shop for 32 years, appointed to the design team of CSFA (California State Floral Association) for two years, have been a member of the American Institute of Floral Designers for 20 years. I'm currently on the board for the AIFD Social Media team sharing floral art information on various social media platforms. My motto is "educate, motivate, and create" which I hope to instill and share with you for many years. Be well my friend, and go create!

Off Your Butt, Change It Up!

 

Roses designed in Bark Basket

If you’re happy with old school designs, this site ain’t the place for you.  Business survival while making money is what I’m about, and changing up flower designs is how to do it to keep those newer generations coming back for more.  If you don’t believe me, shoot me an e-mail at joe@diyfloralanddecor.com and I’m happy to share more insight about this fact. Continue reading Off Your Butt, Change It Up!

A DIY Wedding Arch Creation

Independence is something I cherish in our world, the ability to create with our own resources gathered from local stores like Home Depot, allowing to act on our design impulses without waiting for shipments.   Their availability of goods enhances our skills beyond what we think we can do proving how resourceful we can be with our thoughts and our awesome hands.  Happy creators make for happy clients!Wedding ARCH (6)

Continue reading A DIY Wedding Arch Creation

The Psychology of Men and Flowers

The other day I was thinking about what factors motivate men to buy flowers.  Are they just trying to be nice guys?  Do they think that flowers make the world a more beautiful place?  Or is there a hidden agenda?  My little brain came to the conclusion that masculine flower buying focuses around the three things that I think drive our productive beings:  money, power, sex.   Sometimes one, two or all three.

Continue reading The Psychology of Men and Flowers

Yelp It, My Friends

Orchid plant, white

We love our floral art, creating beauty that adds value to the world.   Awesome isn’t it?  But with that art comes the reality of having sales to continue the journey.   Internet floral sales rise daily and we need to keep as many of those sales as possible.  One thing I’ve found to be a huge asset is YELP.   Continue reading Yelp It, My Friends

A Little Slice of Bamboo

Fresh Design, birds, angled cut in half bambbo

With day in and day out floral work,  you might not realize the impact you have on the world.  Creating floral gifts does make a difference in someone’s life, the “shock and awe” that someone thought so much of the recipient to send them flowers.  It’s your honor to go the extra mile with your talent.  Taking the time to saw, cut, and re work items to enhance the design gives them so much more to elevate their soul. Continue reading A Little Slice of Bamboo

Foxtail Asparagus: Our Architectural Friend

foxtail fern IIThis fabulous green is one I cherish and include in my floral designs whenever possible.   Sturdy and long lasting with the ability to be swirled, trimmed, spray painted and left out of water, this member of the asparagus family grows everywhere in warm weather regions.   Foxtail Asparagus (named obviously because it does mimic a fox’s tail) is a favorite of mine to cut wherever I see it….I even break if off with my fingers if I don’t have the trimmers with me! Continue reading Foxtail Asparagus: Our Architectural Friend

Bim, Bam, Boom: Wire Service Gone….

Okay my friend…..I hear you about the wire service conundrum! If you’re new to the industry, you’re wondering if you should join one.  If you’re a veteran, you either have a very definite distaste for these entities, have resolved yourself to accept them, or have worked the system to increase your own brand.   So where does that leave us?mixed with gerbera

These companies began as an asset to the floral industry, companies that connected florists across the globe to send and receive orders by working on their own brand to be a landing spot for the general public.   Sounded great and truly was in the purest sense.  Continue reading Bim, Bam, Boom: Wire Service Gone….

Flower Walls Are Sweet!

Flower Board Complete

Flower Walls are beautiful backdrops for any event, especially creating for occasions which require a setting that can be moved around to different locations.  This design I helped create with my friend Beth O’Reilly for our local AIFD Southwest Region wedding seminar held in Southern California.  Beth purchased a “rolling” clothing stand on wheels from Ikea, then constructed (this girl is great with tools!) the frame that can easily be removed in pieces. Continue reading Flower Walls Are Sweet!

Rose Designs For The 21st Century

There ain’t no doubt about it:  Roses are still a huge favorite in our floral world.  Centuries have proved their sustainability and I still get comments like “Will the arrangement have roses in it?”.   It’s that ever lovn’ perceived visual value that gives roses their place among today’s admired flower choices.  Continue reading Rose Designs For The 21st Century

The Daily Flower Design

Fresh arrangement with iris and armatlure (3)

Yah, I know, events, events, events……the big ticket items that bring in huge cash to your floral world.  This is where you can be the grand designer showing off your stuff, with hours upon hours of planning and execution, pix all over the internet for everyone to ooh and ahh over.  Nope, not for me.  Give me ten daily designs any day of the week and I’m a happy camper. These gems are the back bone of the industry that give most of us our start in this crazy, ever lovn’ business.

Fresh arrangement sunflowers, swirls Continue reading The Daily Flower Design