Creating the most awesome floral designs is commendable, loved, admired. But just as valuable is the service attached to those creations; service and quality of design are neck and neck in the “must do” florist category.
When your tired and harried, stop, think and listen. It’s these moments that define us as business owners, times when we rise to the customer’s needs and wants. Don’t dismiss them as “cranky and complaining”. Turn them into lasting revenue that will give you the life you deserve and love.
It’s all in how we handle these creatures of our everyday floral world……
We’re all so busy trying to fight off the wire services, big box competition, and just making a living to support our family that one more social network/video series might just put us over the edge. With thousands of floral videos available, can one more make a difference? I believe it can. Continue reading Should I do a floral video series?
Let’s face it, we’d all love to write a book about our designs, something that transcends time and our lives, a legacy to all that we’ve accomplished. Some designers reach that goal like my friend Mike Hines. This guy has it goin’ on, awesome creating while revealing his personal style as well. Sexy does sell, so why not use it to our advantage? Continue reading Mike Hines: UPROOTED
With all the “food to table” farms around the country, vegetables are such an awesome product to design with. I happen to live around fields and fields of all types of vegetables, so coming up with a source for a project was a no brainer. You can easily get what you need from your local Farmer’s Market or grocery store, but having super fresh product was important for this event. Continue reading Veggie Decor
Designing corsages can be a pain in the butt. They take time, intricate (especially difficult with stubbing Italian fingers) so I like the construction to be easy peasy, with cost efficient techniques to make some quality $. If you want to create corsages and make a hefty profit, read away. Or give that profit to your wholesalers….it’s your choice. Continue reading Profitable Orchid Corsage
With my motto “Nature provides, we accept!” my harvesting continues with one of my faves, bark from the ever-generous melaleuca tree. With different varieties around the planet, I’m fortunate that many grow right in my area of California.
This tree has incredible benefits for our physical health (the Melaleuca line of products has amazing healing powers) but my love is using this wonder different ways in my designs. Continue reading Melaleuca Bark For Incredible Creating
I’m always looking for ways to increase my visibility and skills. There are so many opportunities to advance ourselves……we just have to seize that moment when it calls!
Home staging and “fluffing” has been one area I’ve worked hard at over the years: giving my client’s spaces new vision with the added bonus of functionality. One day someone asked if I could do some work for them, then the journey began. Again, did I know exactly how to do all this? Crap, no! Just went for it and kept proving myself over and over again. Continue reading Fluff It For a Fun and Profitable Ride
If you’re happy with old school designs, this site ain’t the place for you. Business survival while making money is what I’m about, and changing up flower designs is how to do it to keep those newer generations coming back for more. If you don’t believe me, shoot me an e-mail at firstname.lastname@example.org and I’m happy to share more insight about this fact. Continue reading Off Your Butt, Change It Up!
Independence is something I cherish in our world, the ability to create with our own resources gathered from local stores like Home Depot, allowing to act on our design impulses without waiting for shipments. Their availability of goods enhances our skills beyond what we think we can do proving how resourceful we can be with our thoughts and our awesome hands. Happy creators make for happy clients!
Continue reading A DIY Wedding Arch Creation
The other day I was thinking about what factors motivate men to buy flowers. Are they just trying to be nice guys? Do they think that flowers make the world a more beautiful place? Or is there a hidden agenda? My little brain came to the conclusion that masculine flower buying focuses around the three things that I think drive our productive beings: money, power, sex. Sometimes one, two or all three.
Continue reading The Psychology of Men and Flowers