With all the “food to table” farms around the country, vegetables are such an awesome product to design with. I happen to live around fields and fields of all types of vegetables, so coming up with a source for a project was a no brainer. You can easily get what you need from your local Farmer’s Market or grocery store, but having super fresh product was important for this event. Continue reading Veggie Decor
With my motto “Nature provides, we accept!” my harvesting continues with one of my faves, bark from the ever-generous melaleuca tree. With different varieties around the planet, I’m fortunate that many grow right in my area of California.
This tree has incredible benefits for our physical health (the Melaleuca line of products has amazing healing powers) but my love is using this wonder different ways in my designs. Continue reading Melaleuca Bark For Incredible Creating
Okay my friend…..I hear you about the wire service conundrum! If you’re new to the industry, you’re wondering if you should join one. If you’re a veteran, you either have a very definite distaste for these entities, have resolved yourself to accept them, or have worked the system to increase your own brand. So where does that leave us?
These companies began as an asset to the floral industry, companies that connected florists across the globe to send and receive orders by working on their own brand to be a landing spot for the general public. Sounded great and truly was in the purest sense. Continue reading Bim, Bam, Boom: Wire Service Gone….
There ain’t no doubt about it: Roses are still a huge favorite in our floral world. Centuries have proved their sustainability and I still get comments like “Will the arrangement have roses in it?”. It’s that ever lovn’ perceived visual value that gives roses their place among today’s admired flower choices. Continue reading Rose Designs For The 21st Century
Making a statement with your rose designs really captures an audience. We all love to see showy arrangements, and they are totally exciting to construct. This creation uses two dozen “Goldstrike” roses from my local grower Eufloria Roses, who grows the most beautiful California roses. They’re only available through wholesalers, but you can get great long stem roses at Albertson’s, Von’s markets or another outlet that you have locally and still create beautifully. All the other greens and product are from my love of harvesting: birch logs, Australian Flax, nandina (heavenly bamboo), podocarpis, sea foam statice, blade grass (loriope), fox tail fern, variegated pittisporum. Continue reading Grand Rose Arrangement
Taking care of the awesome cut flowers you just purchased is so important for your floral design career. The better they are processed (cut, cleaned, placed in water) the longer they will last and stay beautiful for your friends or clients. It is amazing how well flowers and greens hold up in designs if they are chosen fresh with continued proper processing. Some people just don’t get it because they’re lazy and let them lay around on the counter for an hour or so. UH UH, NO NO! Be good to them, they will be good to you! Continue reading Cut Flowers Need Love
Well, my friend, have I got some great places for you to shop! We are so lucky to live in an age where the retail environment has so many outlets that have what we need to create awesome flower arrangements. When I changed from traditional retail to being a studio florist, I was amazed at how much affordable product was right in my own backyard. When I see a good deal, I grab up the item so I’ve got plenty of things in stock to work with. From containers to birds and butterflies, anything you could imagine is available at our local stores. I know the economy over the last few years has allowed for many of these retail stores to pop up in every city, and it’s to our advantage. What the heck, if it makes our flower arranging life easier, why not take advantage of it? All these venues sell retail, adding sales tax to the total, depending on the county and state you live in. Another post will concentrate on wholesale (no tax charged and you will need a resale license to purchase from them) outlets to purchase from. Following is a list of my favorite retail stores with some ideas what can be purchased at each (this will save you some time when you go out shopping for all the great supplies to create your arrangements with). Continue reading Where The Heck Can I Buy My Supplies and Flowers?!
The saying “the right tool for the right job” is so true! There is no question that it’s a must to have the correct tools to create flower arrangements and all types of designs. You don’t have to spend a fortune to have quality tools, just the knowledge of how to use them properly for different design elements. Continue reading Your Tools For Floral Success