We love our floral art, creating beauty that adds value to the world. Awesome isn’t it? But with that art comes the reality of having sales to continue the journey. Internet floral sales rise daily and we need to keep as many of those sales as possible. One thing I’ve found to be a huge asset is YELP. Continue reading Yelp It, My Friends
Yah, I know, events, events, events……the big ticket items that bring in huge cash to your floral world. This is where you can be the grand designer showing off your stuff, with hours upon hours of planning and execution, pix all over the internet for everyone to ooh and ahh over. Nope, not for me. Give me ten daily designs any day of the week and I’m a happy camper. These gems are the back bone of the industry that give most of us our start in this crazy, ever lovn’ business.
Clustering (grouping tight and low) flowers and greens in an arrangement gives such a lush, focused appearance with visual interest spreading through the design. This flower design has a great mixture of texture and depth, using some things from my yard: succulents, heavenly bamboo, flax, variegated pittisporum and melaleuca bark (that I gathered from trees in my area). The beautiful flowers were all purchased at Trader Joe’s: orange calla lily, roses, sun flowers, gladiolus (I used the blooms or “florets” for the punch of color). Here’s the lowdown on my design approach: Continue reading Let’s Cluster Some Flowers!