With day in and day out floral work, you might not realize the impact you have on the world. Creating floral gifts does make a difference in someone’s life, the “shock and awe” that someone thought so much of the recipient to send them flowers. It’s your honor to go the extra mile with your talent. Taking the time to saw, cut, and re work items to enhance the design gives them so much more to elevate their soul. Continue reading A Little Slice of Bamboo
This fabulous green is one I cherish and include in my floral designs whenever possible. Sturdy and long lasting with the ability to be swirled, trimmed, spray painted and left out of water, this member of the asparagus family grows everywhere in warm weather regions. Foxtail Asparagus (named obviously because it does mimic a fox’s tail) is a favorite of mine to cut wherever I see it….I even break if off with my fingers if I don’t have the trimmers with me! Continue reading Foxtail Asparagus: Our Architectural Friend
Okay my friend…..I hear you about the wire service conundrum! If you’re new to the industry, you’re wondering if you should join one. If you’re a veteran, you either have a very definite distaste for these entities, have resolved yourself to accept them, or have worked the system to increase your own brand. So where does that leave us?
These companies began as an asset to the floral industry, companies that connected florists across the globe to send and receive orders by working on their own brand to be a landing spot for the general public. Sounded great and truly was in the purest sense. Continue reading Bim, Bam, Boom: Wire Service Gone….
Flower Walls are beautiful backdrops for any event, especially creating for occasions which require a setting that can be moved around to different locations. This design I helped create with my friend Beth O’Reilly for our local AIFD Southwest Region wedding seminar held in Southern California. Beth purchased a “rolling” clothing stand on wheels from Ikea, then constructed (this girl is great with tools!) the frame that can easily be removed in pieces. Continue reading Flower Walls Are Sweet!
There ain’t no doubt about it: Roses are still a huge favorite in our floral world. Centuries have proved their sustainability and I still get comments like “Will the arrangement have roses in it?”. It’s that ever lovn’ perceived visual value that gives roses their place among today’s admired flower choices. Continue reading Rose Designs For The 21st Century
Yah, I know, events, events, events……the big ticket items that bring in huge cash to your floral world. This is where you can be the grand designer showing off your stuff, with hours upon hours of planning and execution, pix all over the internet for everyone to ooh and ahh over. Nope, not for me. Give me ten daily designs any day of the week and I’m a happy camper. These gems are the back bone of the industry that give most of us our start in this crazy, ever lovn’ business.
Tropical flowers brighten any table, and this trio is the perfect setup for a glass topped unit. Small with creative interest, these are the kind of designs that capture our eyes with vivid hues and multiple textures . With clustering of different product you can achieve this style using anything you have on hand. Continue reading Tropical Trio Delight
Fun times to work on outdoor stone posts like this……I’m thankful for the opportunity. Another challenge to show the stuff we’re made of as well. These beautiful posts needed some Holiday décor to greet the season’s guests to this grape growing horse ranch. As usual I jumped on it! Continue reading Holiday Outdoor Garland
Designing flowers can make you money while satisfying that artist I know is hiding somewhere in your psyche. You just need some info to keep that artist alive and well. One of the key facts about designing flowers for profit is to understand the perceived value of the design. What that means is that the flower arrangement looks so cool it doesn’t matter what the sender paid for it……they are so excited they will come back for more while knowing they will get their money’s worth. In order to make money, you have to make sure the right amount of product is placed in the arrangement without putting too much in. Continue reading The Perceived Floral Value
Woow, love getting my floral mojo revved! Changing up a 6 rose design fascinates the heck out of me, motivates my inner soul. Who knows what we can come up with? Let’s all inspire each other while we keep the world more and more beautiful with our floral designs. Educate, motivate and definitely create my friend!