The Perceived Floral Value

Fresh arrangement oranges flax protea (7)Designing flowers can make you money while satisfying that artist I know is hiding somewhere in your psyche.  You just need some info to keep that artist alive and well.  One of the key facts about designing flowers for profit is to understand the perceived value of the design.  What that means is that the flower arrangement looks so cool it doesn’t matter what the sender paid for it……they are so excited they will come back for more while knowing they will get their money’s worth.  In order to make money, you have to make sure the right amount of product is placed in the arrangement without putting too much in.  Continue reading The Perceived Floral Value

Simple Rose Design

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Rose arrangements are still one of my favorites, and loved across the globe.  There’s just something about this flower that most see as upscale or valuable, while having beauty that they also see in their gardens.  This rose design is airy with grace and creative touches that give the arrangement interest for the viewer.  The tight lily stems will open to reveal a beautiful orange tone to blend with the light peach roses, both purchased from our local farmer’s market.  Always a great deal and just happen to be from local grower Eufloria Flowers and Skyline Flowers. Continue reading Simple Rose Design

Grand Rose Arrangement

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Making a statement with your rose designs really captures an audience.   We all love to see showy arrangements, and they are totally exciting to construct.  This creation uses two dozen “Goldstrike” roses from my local grower Eufloria Roses, who grows the most beautiful California roses.  They’re only available through wholesalers, but you can get great long stem roses at Albertson’s, Von’s markets or another outlet that you have locally and still create beautifully.   All the other greens and product are from my love of harvesting:  birch logs, Australian Flax, nandina (heavenly bamboo), podocarpis, sea foam statice, blade grass (loriope), fox tail fern, variegated pittisporum. Continue reading Grand Rose Arrangement

Floral Centerpiece Mojo

Centerpiece arrangements can be a bit confusing when you’re first learning floral design, even after you have some experience under your belt.  Just remember to keep practicing, listening, and learning;  then it will all come together and you’ll be an expert at centerpiece construction.   There are so many occasions where these are needed and asked for.  So, proper construction is the name of this game and  I’m here to nudge that along in a way that is educational and rewarding.

This design is free flowing and easy to assemble once you understand the “why” and “how”.   It’s the perfect flower arrangement for bride’s tables, dinner parties, sideboards, just about anywhere a centerpiece is needed.  You can scale it down or make the design much larger.  Always remember that you’re the captain of the ship that takes direction from YOU.   What I love about this sharing is that once you learn these design techniques, adjustments can be made for whatever occasion or area you need the arrangement for.  Let’s get to work! Continue reading Floral Centerpiece Mojo

A Ficus Creation

Chuck Merrill Ficus (6)When duty calls, we rise to the occasion!  That’s exactly what happened when I had a request to fill an entry niche with an artificial plant.   Did I cower with fear, that fear of not knowing what to design for the space, the amount to charge while making sure I came out on top financially?  Well, maybe just a little…..but that’s when we learn, grow and show what we’re made of! Continue reading A Ficus Creation

Quirky Cool

Fresh arrangement cool look (7)This flower arrangement is one of my favs.    The flow and architectural elements capture your eye, taking it up, around and through the design.  Did I have this planned?  No way!  My little pee brain can plan, but most of the time I take my product and put it together the way it happens.  Continue reading Quirky Cool

Those Logs Are Calling…..

I’m crazy for using logs in flower arrangements.  They beg to be used in designs with beauty for years to come. These nature’s gifts create a focal area to work from, something to start your design with, then continue from that point on.  Continue reading Those Logs Are Calling…..