The Perceived Floral Value

Fresh arrangement oranges flax protea (7)Designing flowers can make you money while satisfying that artist I know is hiding somewhere in your psyche.  You just need some info to keep that artist alive and well.  One of the key facts about designing flowers for profit is to understand the perceived value of the design.  What that means is that the flower arrangement looks so cool it doesn’t matter what the sender paid for it……they are so excited they will come back for more while knowing they will get their money’s worth.  In order to make money, you have to make sure the right amount of product is placed in the arrangement without putting too much in.  Continue reading The Perceived Floral Value

Your Tools For Floral Success

The saying “the right tool for the right job” is so true!  There is no question that it’s a must to have the correct tools to create flower arrangements and all types of designs. You don’t have to spend a fortune to have quality tools, just the knowledge of how to use them properly for different design elements. Continue reading Your Tools For Floral Success