The Perceived Floral Value

Fresh arrangement oranges flax protea (7)Designing flowers can make you money while satisfying that artist I know is hiding somewhere in your psyche.  You just need some info to keep that artist alive and well.  One of the key facts about designing flowers for profit is to understand the perceived value of the design.  What that means is that the flower arrangement looks so cool it doesn’t matter what the sender paid for it……they are so excited they will come back for more while knowing they will get their money’s worth.  In order to make money, you have to make sure the right amount of product is placed in the arrangement without putting too much in.  Continue reading The Perceived Floral Value

Grand Rose Arrangement

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Making a statement with your rose designs really captures an audience.   We all love to see showy arrangements, and they are totally exciting to construct.  This creation uses two dozen “Goldstrike” roses from my local grower Eufloria Roses, who grows the most beautiful California roses.  They’re only available through wholesalers, but you can get great long stem roses at Albertson’s, Von’s markets or another outlet that you have locally and still create beautifully.   All the other greens and product are from my love of harvesting:  birch logs, Australian Flax, nandina (heavenly bamboo), podocarpis, sea foam statice, blade grass (loriope), fox tail fern, variegated pittisporum. Continue reading Grand Rose Arrangement

Quirky Cool

Fresh arrangement cool look (7)This flower arrangement is one of my favs.    The flow and architectural elements capture your eye, taking it up, around and through the design.  Did I have this planned?  No way!  My little pee brain can plan, but most of the time I take my product and put it together the way it happens.  Continue reading Quirky Cool

Sympathy Flowers….The Last Goodbye

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Open heart created from curly willow with trailing ribbons.

Creating sympathy designs is one of my favorite parts of the floral world.  I look at these floral arrangements as a new adventure, allowing me to be part of someone’s journey to the next stage.   It’s so gratifying when I get to work with a family to design creative flowers that represent their loved one’s wonderful life, interpreting that life with flowers.

Learning proper mechanics and styles takes some practice, and I’ll be teaching you these skills through various posts.  The mechanics (as with any part of flower arranging) is as important as using the freshest flowers.  Some of your sympathy designs will be larger (constructed on easel stands), and bit awkward to move around.  The better they are put together, the easier these arrangements will be to deliver, and the happier your customers or family will be.

cowboy casket spray
Cowboy casket spray

Along with my educational posts, I have a great book for you to learn how to design sympathy arrangements from beginning construction to finished creation.   The book is titled Sympathy Floral Designs: A Professional “How To”  and is available on my My Books page.  Once you learn the different techniques and proper mechanics of arranging these designs, you’ll be amazed at the beautiful arrangements your hands will create.  Now let’s get that creative mojo goin’!