Okay my friend…..I hear you about the wire service conundrum! If you’re new to the industry, you’re wondering if you should join one. If you’re a veteran, you either have a very definite distaste for these entities, have resolved yourself to accept them, or have worked the system to increase your own brand. So where does that leave us?
These companies began as an asset to the floral industry, companies that connected florists across the globe to send and receive orders by working on their own brand to be a landing spot for the general public. Sounded great and truly was in the purest sense. Continue reading Bim, Bam, Boom: Wire Service Gone….
Designing flowers can make you money while satisfying that artist I know is hiding somewhere in your psyche. You just need some info to keep that artist alive and well. One of the key facts about designing flowers for profit is to understand the perceived value of the design. What that means is that the flower arrangement looks so cool it doesn’t matter what the sender paid for it……they are so excited they will come back for more while knowing they will get their money’s worth. In order to make money, you have to make sure the right amount of product is placed in the arrangement without putting too much in. Continue reading The Perceived Floral Value