We sure get “stuck” designing in vases for our clients. Seems they expect, no DEMAND, these beauties come in mucky water vessels. Time to mix it up my friends! An inexpensive container lends itself to creating so much more. A cluster of willow, some moss, mix up the foliage….good to go!
Without much mechanical fuss, the willow gives the design a grand look for the dollars spent. Remember to always cut the thick bottom of the willow into a thinner version; then it will stay well secured in delivery or just to keep its place in the design, no matter where it goes.
One element to professional floral design is layering your greens. This gives your arrangement much more interest and depth.
A bit of dangling Spanish moss softens the willow…..almost how the moss naturally grows on oak trees. Emulating nature is a keen way to embellish our designs.
Always try new things; we never know till we put ourselves out there!
Creating the most awesome floral designs is commendable, loved, admired. But just as valuable is the service attached to those creations; service and quality of design are neck and neck in the “must do” florist category.
When your tired and harried, stop, think and listen. It’s these moments that define us as business owners, times when we rise to the customer’s needs and wants. Don’t dismiss them as “cranky and complaining”. Turn them into lasting revenue that will give you the life you deserve and love.
It’s all in how we handle these creatures of our everyday floral world……
With my motto “Nature provides, we accept!” my harvesting continues with one of my faves, bark from the ever-generous melaleuca tree. With different varieties around the planet, I’m fortunate that many grow right in my area of California.
This tree has incredible benefits for our physical health (the Melaleuca line of products has amazing healing powers) but my love is using this wonder different ways in my designs. Continue reading Melaleuca Bark For Incredible Creating
If you’re happy with old school designs, this site ain’t the place for you. Business survival while making money is what I’m about, and changing up flower designs is how to do it to keep those newer generations coming back for more. If you don’t believe me, shoot me an e-mail at firstname.lastname@example.org and I’m happy to share more insight about this fact. Continue reading Off Your Butt, Change It Up!
The other day I was thinking about what factors motivate men to buy flowers. Are they just trying to be nice guys? Do they think that flowers make the world a more beautiful place? Or is there a hidden agenda? My little brain came to the conclusion that masculine flower buying focuses around the three things that I think drive our productive beings: money, power, sex. Sometimes one, two or all three.
Continue reading The Psychology of Men and Flowers
There ain’t no doubt about it: Roses are still a huge favorite in our floral world. Centuries have proved their sustainability and I still get comments like “Will the arrangement have roses in it?”. It’s that ever lovn’ perceived visual value that gives roses their place among today’s admired flower choices. Continue reading Rose Designs For The 21st Century
I’m a designer that enjoys having tons of materials around me to choose from. Many times I can’t define a design until I get the first object into place. In this case it’s a birch log from a bundle I purchased 1/2 off at Michael’s that I happen to see close to check out. These babies were perfect specimens, a great price, so what the heck?! Yup, sometimes I “let go and spend a little dough”.
The flowers and greens were purchased at permanent flower supplier in LA, International Silk Inc. that has incredible deals. They buy left overs from major manufacturers, so you get quality product at a great price. They ship as well with a $100 minimum (easy to get there!). I was in the area so I stopped by. I was definitely a kid in a candy store! The product from this supplier is what I used in this permanent design, although you can find similar items at Michaels.
Continue reading Faux loggn’
Taking care of the awesome cut flowers you just purchased is so important for your floral design career. The better they are processed (cut, cleaned, placed in water) the longer they will last and stay beautiful for your friends or clients. It is amazing how well flowers and greens hold up in designs if they are chosen fresh with continued proper processing. Some people just don’t get it because they’re lazy and let them lay around on the counter for an hour or so. UH UH, NO NO! Be good to them, they will be good to you! Continue reading Cut Flowers Need Love
I’m crazy for using logs in flower arrangements. They beg to be used in designs with beauty for years to come. These nature’s gifts create a focal area to work from, something to start your design with, then continue from that point on. Continue reading Those Logs Are Calling…..