Give Some Friggn’ Service

Fresh Design, birds, angled cut in half bambbo (2)Creating the most awesome floral designs is commendable, loved, admired.  But just as valuable is the service attached to those creations;  service and quality of design are neck and neck in the “must do” florist category.

When your tired and harried, stop, think and listen.  It’s these moments that define us as business owners, times when we rise to the customer’s needs and wants.  Don’t dismiss them as “cranky and complaining”.  Turn them into lasting revenue that will give you the life you deserve and love.

It’s all in how we handle these creatures of our everyday floral world……

Off Your Butt, Change It Up!

 

Roses designed in Bark Basket

If you’re happy with old school designs, this site ain’t the place for you.  Business survival while making money is what I’m about, and changing up flower designs is how to do it to keep those newer generations coming back for more.  If you don’t believe me, shoot me an e-mail at joe@diyfloralanddecor.com and I’m happy to share more insight about this fact. Continue reading Off Your Butt, Change It Up!

Yelp It, My Friends

Orchid plant, white

We love our floral art, creating beauty that adds value to the world.   Awesome isn’t it?  But with that art comes the reality of having sales to continue the journey.   Internet floral sales rise daily and we need to keep as many of those sales as possible.  One thing I’ve found to be a huge asset is YELP.   Continue reading Yelp It, My Friends

The Perceived Floral Value

Fresh arrangement oranges flax protea (7)Designing flowers can make you money while satisfying that artist I know is hiding somewhere in your psyche.  You just need some info to keep that artist alive and well.  One of the key facts about designing flowers for profit is to understand the perceived value of the design.  What that means is that the flower arrangement looks so cool it doesn’t matter what the sender paid for it……they are so excited they will come back for more while knowing they will get their money’s worth.  In order to make money, you have to make sure the right amount of product is placed in the arrangement without putting too much in.  Continue reading The Perceived Floral Value