With day in and day out floral work, you might not realize the impact you have on the world. Creating floral gifts does make a difference in someone’s life, the “shock and awe” that someone thought so much of the recipient to send them flowers. It’s your honor to go the extra mile with your talent. Taking the time to saw, cut, and re work items to enhance the design gives them so much more to elevate their soul. Continue reading A Little Slice of Bamboo
Okay my friend…..I hear you about the wire service conundrum! If you’re new to the industry, you’re wondering if you should join one. If you’re a veteran, you either have a very definite distaste for these entities, have resolved yourself to accept them, or have worked the system to increase your own brand. So where does that leave us?
These companies began as an asset to the floral industry, companies that connected florists across the globe to send and receive orders by working on their own brand to be a landing spot for the general public. Sounded great and truly was in the purest sense. Continue reading Bim, Bam, Boom: Wire Service Gone….
Artful plant designs are right up there with creative fresh flower arrangements; don’t think of them as “dish gardens” or “potted plants” but as Garden Designs that lift someone’s spirit for years to come. I’m such a fan of this Eco Décor that I hope I can get your plant mojo revved up! Continue reading Be Green and Create
I’ve gotten a bit bored with regular hand tied bouquets, so this boy decided to make a bouquet holder of his own, something cheap, cool, with enough mechanical savvy to hold the flowers in place with a good water source.
I took my cue from the manufactured bouquet holders from companies such as Oasis Floral trying to think of a different way to have a water source without having stems hanging out that I needed to put the bouquet into a vase, worrying about wet stems and bride’s dresses. And I do love a challenge! Looking around, I saw my bucket of harvested curly willow and said “That’s it!” and got to work figuring out how to have the stems be a handle with adding a floral foam water source. Continue reading DIY Wedding Bouquet Holder
Well, my friend, have I got some great places for you to shop! We are so lucky to live in an age where the retail environment has so many outlets that have what we need to create awesome flower arrangements. When I changed from traditional retail to being a studio florist, I was amazed at how much affordable product was right in my own backyard. When I see a good deal, I grab up the item so I’ve got plenty of things in stock to work with. From containers to birds and butterflies, anything you could imagine is available at our local stores. I know the economy over the last few years has allowed for many of these retail stores to pop up in every city, and it’s to our advantage. What the heck, if it makes our flower arranging life easier, why not take advantage of it? All these venues sell retail, adding sales tax to the total, depending on the county and state you live in. Another post will concentrate on wholesale (no tax charged and you will need a resale license to purchase from them) outlets to purchase from. Following is a list of my favorite retail stores with some ideas what can be purchased at each (this will save you some time when you go out shopping for all the great supplies to create your arrangements with). Continue reading Where The Heck Can I Buy My Supplies and Flowers?!
Designing flower arrangements is a wonderful career, but making money from these creations is even better. Whether you’re a home florist or brick and mortar retailer, proper mark ups are key to your financial success. I know you’re captivated by the floral artist gig, striving for kudos from your clients, friends, and peers. Throw that ego aside for a bit while we discuss this important part of your floral world.
There are different markups (the amount of times you multiply your original cost for a profit) for various types of arrangements, as well as all the items you use in the designs: fresh flowers, greens, supplies and hard goods. This post will focus on general markups for product with a later post explaining labor charges on various types of designs. Below is a general list of items and the minimum industry markups I recommend:
- FRESH FLOWERS—-cut flowers that you purchase need to have a markup of at least 3.5 times the cost of each flower. So, if you purchase sunflowers for $3.99 a 5 stem bunch (+ sales tax when you buy from your local grocery store) the retail price you charge needs to be $2.80 ($3.99 ÷5= $.80 x 3.5 = $2.80. Smart to bump it up to $3.00/stem for easy calculating. If you use the whole bunch, figure $15 for the bunch. If I get a good deal on something I will mark up 4 or 5 times if I can. “Buy low and sell high” is one of my favorite sayings!
- GREENS AND FILLER—-greens and filler (like leather leaf, lemon leaf, baby’s breath, waxflower, statice) are as important as any of the flowers in your arrangements, requiring a 2.5 time markup. These items always come in bunches…..dividing the bunches into fourths for figuring their cost is a good way to do it. If a bunch of baby’s breath costs $10.00, each section has a cost of $2.50. Get an idea of how many stems in a quarter bunch; it will vary, but don’t worry, your markup will be fine. Let’s say there is 4 stems in a quarter bunch, which is a cost of 63⊄ for each stem. Multiply this 2.5 times ($.63 x 2.5 = $1.58) and you have your proper markup per stem. You can decide if you’d like to go up to $1.75 or even $2.00 retail per stem for ease of addition. Bunches of leather leaf generally have 10 to 20 (depending on supplier) stems in each, with the cost being $4.00 to $8.00 or more per bunch. So here we go: let’s use $8.00 for our cost with 20 stems in the bunch, which makes each stem cost $.40 ea. $.40 x 2.5 = $1.00 per stem retail (what you need to charge).
- SUPPLIES AND HARD GOODS—-this includes all “non fresh” items you use to design your arrangement like fresh foam, baskets, vases, wire, pins, ribbon. This product should have a markup of 3 times the cost of the item. If a basket costs $3.50, the retail amount you should charge in your design is $10.50 (3 x $3.50 = $10.50). Charge for ribbon by the yard, cost x 3 and write it on the bolt of ribbon, even on your least expensive satin ribbons. You can divide your box of wire into 4 sections, then get an idea of what you should charge for a small group of wire.
Profit margins are so important in any business, but can really be overlooked in the floral industry. You might say “why worry about a piece of wire, its only a small thing”….the fact is, every item you use costs money and the customer needs to pay you for it. Buying smart is extremely important: the cheaper the item, the more profit you make. The less we use while making the arrangement look awesome, the more money we make and the happier everyone will be. Now, we don’t want to cheat anyone, we just want to be creative artists who have money to keep creating!